Burj Al Arab

[VISION]

Defy Reality and Redefine Wonder – Global Launch Campaign

A global campaign unveiling one of the world’s most iconic hotels, not just as an architectural marvel, but as a cultural experience open to the world.

Long steeped in exclusivity and mystery, the Burj Al Arab invited international audiences to explore its most legendary spaces - including the Royal Suite - for the first time through the launch of the Inside Burj Al Arab experience.

[SCOPE]

Produced in under two weeks, the campaign featured over 500 custom assets across seven global markets and five languages. A digital-first, social-led rollout paired with large-format out-of-home placements generated over 30 million views and drove measurable growth in direct bookings, web traffic, and social engagement.

[ROLE]

As Executive Producer and Regional Production Lead for Beautiful Destinations, I partnered with our agency team from pitch through final delivery - leading high-level stakeholder engagement, cross-functional collaboration, and on-site execution across the property and corporate office. My focus was to uphold the creative vision and ensure flawless execution on an accelerated timeline.