SkinPen

[VISION]

Launch SkinPen’s first-ever direct-to-consumer and B2B campaign with a bold new brand narrative - reframing skincare as an act of self-liberation and empowering individuals to feel seen for who they truly are, beyond the surface.

[SCOPE]

Rooted in a simple but powerful human insight - the fear of not being truly seen - the campaign was built around two signature movements: a cinematic brand film (Feel Seen) and an intimate testimonial series (Behind the Seens). Together, they introduced a fresh, emotionally resonant identity for SkinPen across brand, digital, social, influencer, and practitioner-facing content.

This multi-platform campaign included dual-purpose assets for both consumer and professional audiences, featuring interviews, educational films, portrait stills, and vertical content tailored for influencer activation.

[ROLE]

As Agency Executive Producer, I partnered closely with the Executive Creative Director to bring the campaign to life - overseeing end-to-end production and serving as the primary liaison for the SkinPen team.

From strategic workshops and creative alignment to process planning and delivery, I ensured all moving parts were executed to the highest standard within a compressed six-week timeline - cultivating a seamless, high-touch experience for the client’s first campaign of this scale.